Hiring used to be simple. People had those things called “qualifications” and you simply found the most qualified person with the most extensive resume and hired them.
In the world of start-up’s and small business, many times the most paper qualified option, may not always be the best option. In a world where you don’t have unlimited resources or time, how do you break through the LinkedIn clutter and hire the right person.
Put Culture First
With more big companies acknowledging “cultural fit” it’s even more imperative for a small ones; without much money, time, product or space. It’s more important that you find someone who fits your culture and values. Do you like them? Could you spend time with them? If it’s the two of you working in your tiny office at 11pm trying to meet a deadline, is this the person you want sitting next to you? How to gauge this? Take them out for a beer or coffee. If you can’t get past the formalities of “interviewing” and connect on a personal level, it’s probably not going to work.
Don’t Hire Yourself
It’s easy to see a young, up & comer and think that they remind you of a younger you. Realistically, in the world of small business you want someone who ISN’T you. You want someone who complements your strengths with those of their own. Are you a creative, big picture thinker? Hire someone analytical with a laser focus on details. Are you risk-averse and methodical? Find someone who pushes your comfort zone.
Try Before You Buy
Take someone on board on a trial basis, before jumping into a full-time contract. Paid or free internships are a great way to sound out the type of person you need and the type of person that could work with you. Related to this…
Don’t Expect Them to Stick Around Forever
As your business grows, your needs will change. Instead of looking for someone who’s going to be a life-timer that grows with you, sometimes it’s better to find someone perfect for the here and now. About to embark on a marketing plan? Getting someone who’s done that before, even if you have for a 6 month contract may be enough. Or even consider…
Do I need to hire at all?
There are great on-line job posting tools like Fiverr.com that let you put out a brief and get someone talented to respond. Maybe you don’t need to hire a graphic designer, maybe you just need one who can do jobs as needed. Same with a web designer or copywriter.
P.s. I just wanted to say thanks for taking the time to read this, it means a lot to me. I hope that it’s a super valuable to you and your business.