June 6, 2016 Rodney Cowled

I’m Getting Abs, a Boat & more Money – Project 120 is Born

“Why the heck would I care if Rod gets a boat, abs or achieves any of his stupid goals?”  

Just had this thought? Then you’re thinking exactly what I’d expect you to think. You don’t care about my goals, you care about yours, and rightly so.

But…One of my goals is to see you achieve your goals.

It’s truly one of my deepest desires. I know you’re rolling your eyes right now because this statement sounds like TV-evangelist-style hyperbole. It 100% true for me, because a sad reality fuels a desire deep within my soul.

Far too many people go through life, only to lose sight of their dreams and to accept a more “realistic” life.

For some, this means accepting a feeling of regret or disappointment. For others, this means accepting a life of abuse, poverty, low self-esteem, or unnecessary illness.

My heart sinks and my mind burns white-hot with anger towards the injustice. I’m not exactly sure why. Regardless, this desire has shifted changed my outlook and is poised to completely change my life, and hopefully also yours.

How Exactly Will This Change Your Life?

After all, I’m just an average, ordinary, overweight guy, with a desk job, and a vitamin D deficiency. Yep, I’m average, and this is exactly how I’m going to help you change your life – I’m average just like you. 

The reason most people settle for a life that’s less than they desire? They don’t believe they can do it, they don’t believe they’ve got what it takes. You see someone who’s already achieved what you want, and you say (consciously or subconsciously), they’re special, they’ve got something I don’t. They have an X-Factor, that’s why they’ve been able to do it.

I’m NOT Special – So that excuse is dead. 

I don’t have anything special and I’m completely average, so if I can do it, you can too. And we will do it together. 

What I do have is a yearning to be great (If you’re still reading, you do to) and an overwhelming desire to help others. This isn’t a, “Oh look, I’m an expert, here’s how it’s done story”. Rather, it’s a call to your heart. One that says “don’t go one more day living a life that’s less than you’d once hoped”.

I’m committing to not live another day as average, and I’m hoping that you do the same. If you do:

  • I promise to support you.
  • I promise to cheer you on. If you reach out to me, I promise to respond.
  • I promise to create a helpful and supportive community
  • I Promise to provide helpful and informative information and advice.
    • I promise to work with experienced experts across disciplines, to provide us with the best information.
  • I promise to share the details of my wins and losses, even when I’d rather not.

Project 120

We needed a name, so here it is, Project 120. 120 as in 120%, because we’re committing to living life at a level that’s greater than where we are now. Oh, and 110%, well that’s just too cliched. [More about Project 120 Here]

What Do You Do Now?

You join. You commit to Project 120 your life (too soon to use it as a verb? I think not!). 

The best part? It’s free. I don’t want anything from you. Except for effort.

How do you join? Simply leave me a comment below, or send me a message on social media and say “Hey Rod, I’m in!” That’s it, that’s all you have to do for me – the rest is for the future you


P.s.  You don’t even have to tell me you’ve joined if you’d prefer not to. However, if you do, it will allow me to cheer you on, celebrate with you and to answer your questions.

We’re In This Together

We’ve both committed to achieving success. Your success will look different to mine, but together we’re going to get there.


Coming Up on Project 120:

  • A detailed explanation of how I worked out what my success looked like. + a guide that you can use to work out what yours looks like.
  • My detailed plan to achieve success.
    • Where I am now
    • Where I want to be
    • Actions to get me there
    • Details on my execution.
      • Some funny stories a.k.a wins and some fails.