The “Instagram Husband” pain is real, though in my case, I think it might be reversed – (To my wife I apologise)
Why does something like this matter to your marketing?
Even though I cringe when someone says they want to make a “viral video” the advertising lesson behind this…viral video, is well, powerful and really simple.
“Talk about stuff that your customers care about.”
Which is usually not going on and on about your products.
So enjoy the marketing lesson, or just enjoy the video, I don’t mind.
Adweek’s post here gives all the background if you’re interest click here: The Background Story.